BAR・・・British American Racing

British American Racing was a Formula One constructor that competed in the sport from 1999 to 2005. BAR began by acquiring Tyrrell, and used Supertec engines for their first year. Subsequently they formed a partnership with Honda which lasted for the next six years.

The team was named after British American Tobacco plc (BAT), which owned and sponsored it in order to display its Lucky Strike and 555 brands. In mid-November 2004 Honda purchased 45% of the team, and in September 2005 purchased the remaining 55% share to become the sole owner. Consequently BAR Honda became the Honda team for the 2006 Formula One season. BAT continued as title sponsor with the Lucky Strike brand, but due to new tobacco advertising regulations worldwide pulled its Lucky Strike sponsorship from Formula One entirely at the end of the 2006 season.

Peak in 2004

Early in 2004, the team saw a further upswing in its fortunes, Button scored many podium finishes. He also took their first pole position, at San Marino. The Honda RA004E engine was reputed to produce slightly over 960bhp in Suzuka Special form, and was certainly one of the most powerful, if not the most powerful engine in pitlane. BAR finished the season in 2nd place in the Constructors' Championship, beating every team except for Ferrari. Despite this, BAR's first win still eluded them.

During the course of the 2004 season a dispute with WilliamsF1 threatened to overshadow BAR's on-track performance. Both teams believed they had a valid contract for Jenson Button in 2005. The issue finally went to the Contract Recognition Board, which found in favour of BAR. Button was to drive for BAR in 2005, but signed a contract to join Williams for 2006.

With increasing restrictions being placed upon tobacco companies' opportunities to advertise in Formula One, rumours suggested that BAT would try to sell the team. In mid-November 2004, BAR announced that Honda had purchased 45% and, as part of the deal, David Richards left to be replaced by Nick Fry as team principal. Prodrive's management contract was also terminated early.

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